case study

• Created content pipeline
• Helped the organization to move from production to LiveOps
• Built a strong team to support art deliveries 

RockYou’s most played game, where users try to build the best zoo they can. Participants can build on various islands and decorate their zoo with kiosks, trees, and a large variety of animals. In addition, it has features such as breeding animals, collecting objects, and visiting friends’ zoo islands. The act of leveling up is based on achievements of tasks. Users can also earn wildlife points, a bonus reward that can be used to buy special items, such as ultra rare animals and rare decorative items. Wildlife points can be earned by breeding animals, completing levels and trophies, or bought via PayPal or credit card. Lastly, around each holiday there are events, new animals, and new items to add to the zoo.

• Maintain your zoo
• Buy animals or other Zoo World items
• Discover unique species
• Earn Wildlife Points
• Send Zoo World gifts

• Leading LiveOps and Production activities
• Managed art, QA, Customer Support and technology personnel
• Designed content pipeline to deploy weekly, bi-monthly and monthly content for users
• Coordinated with the team and managed content pipeline

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